Technology Service Providers of Kenya (TESPOK)
Industry: Information Technology • Engagement: Social Media Management, Content & Campaigns
Role scope
- Owned end-to-end social media operations (strategy → content → publishing → reporting) across LinkedIn, X, Facebook & Instagram.
- Built a 6-month content calendar with event spikes (Africa Internet Summit, member webinars) and topical thought-leadership.
- Produced short videos, carousels and event highlight reels; standardized brand templates for faster turnaround.
- Implemented UTM tracking, link hygiene and goal conversions in GA4; created a KPI dashboard for weekly reviews.
- Moderated community; set an SLA for replies (< 2 hrs) and a response matrix for FAQs, membership & event queries.
Key contributions
- Member acquisition funnel via "Join TESPOK" lead ads and landing page retargeting.
- Event amplification playbook (pre-event countdown, speaker spotlights, live snippets, post-event recap).
- Executive branding kit for leadership posts to improve reach & credibility.
Results: +40% followers, +25% engagement in 6 months; +15% online event & membership sales attributed to social campaigns.
"Allan transformed our social media presence. The follower growth and engagement exceeded expectations and directly impacted sales. Truly grateful for the expertise!"
Websoft Development
Industry: Digital Marketing • Engagement: Social Strategy, Content, Paid Social
Role scope
- Audited channels and competitors; repositioned messaging to highlight case studies and ROI outcomes.
- Launched content pillars (Client Wins, Dev Tips, Behind-the-Scenes, Offers) and a weekly posting cadence.
- Ran paid campaigns (lead gen + remarketing) with creative A/B tests across hooks, thumbnails and CTAs.
- Set up GA4 events, Meta pixel and LinkedIn Insight Tag; aligned CRM handover for qualified leads.
Results: +60% online revenue in 5 months, +20% website traffic, CPL reduced by 28%.
"Working with Allan has been amazing. Their audience understanding and creative content drove significant growth. We couldn't be happier with the results."
Finlanza
Industry: Finance • Engagement: Content Creation, Analytics Reporting, LinkedIn Growth
Role scope
- Built a LinkedIn-first strategy (educational threads, market explainers, founder POV, client success stories).
- Optimized posting windows and hashtag clusters; introduced carousel explainers and short video explainers.
- Constructed an executive profile plan (headline, banner, feature links, thought-leadership cadence).
- Quarterly analytics deep-dives with test-and-learn roadmap (hook frameworks, creative angles, CTA tests).
Results: Engagement 2× on LinkedIn; +30% inbound inquiries from organic content.
"Allan helped us double engagement in just a few months. The content was what we needed and the strategy was spot on."
Swafi Foods
Industry: FMCG • Engagement: Social Media Management, Brand Strategy
Role scope
- Defined brand voice and visual kit (packaging-led visuals, lifestyle shoots, recipe reels, UGC prompts).
- Planned launch/retail calendars around seasons and promos; collaborated with micro-influencers for tasting content.
- Introduced shoppable links and location prompts; built a promo tracker for ROI on bundles and coupons.
- Community playbook for comments/DMs, escalation paths and monthly FAQ refresh.
Results: +35% social connections, +40% post engagement; improved product recall & retail footfall signals.
"Allan brought fresh ideas and a structured approach. Our presence has grown immensely and the audience is more engaged than ever."
Social Media Work
A selection of recent content pieces and campaign creatives.
Vid 1
OpenGreen Modern House – Flyer
OpenWesty1
OpenEid – Swafi
Open